Investing is emotional control disguised as strategy.

The best returns go to those most patient.

The best investors aren’t necessarily the smartest in the room.
They’re also not necessarily the finance bros with crazy spreadsheets.
They’re the calmest.

Investing is not a test of intellect.
Investing is a test of behaviour.

The market will test you every day that it is open.
When it dips, your emotions will want you to sell.
When it pumps, your greed will tempt you to go all in.

And if you let those emotions run the show, your returns will ultimately suffer.

Unfortunately, the long-term data shows that the average investor massively underperforms the market.

Not because the market is out to get them.
But because they sell the lows in a panic and buy the highs in euphoria.

They listen to external (often times uninformed) opinions,
and allow that to sough doubt in their mind.

The exact opposite of what you should be doing.

But there is a different path for you to choose.

It’s the calm, non-emotional, disciplined path.
The mindset of the professional investor.

It means having patience.
It means consistently investing.
It means staying in the market long enough to grow.
It means avoiding the temptation to jump in and out on a whim.

Do these seemingly simple tasks,
and you’ll likely outperform the majority of investors over time.

Because the secret to investing is patience.
Emotional control is your edge.

So next time things get shaky and you feel like acting rash.
Pause.
Breathe.
Zoom out.

You’re not here to get rich in a year.
You’re here to build wealth over decades.

See you next week,
Coran